This Industry Viewpoint was authored by Nicholas Rossman, Mobile Ecosystem Forum (MEF)
Trust in the mobile sector could be a lot better. The Mobile Ecosystem Forum’s (MEF’s) 2024 Consumer Trust Study reveals the Global Trust Index, at 55%, to be down one percentage point in like-for-like markets. While this might seem moderate, it underscores a concerning reality: for nearly half of mobile users worldwide, trust in data sharing is fragile. … [visit site to read more]