The NAB has proposed transitioning high-power US broadcast stations to ATSC 3.0 in about five years, but the CTA believes it will raise costs and enable broadcasters to chase a ‘failing business model.’

The NAB has proposed transitioning high-power US broadcast stations to ATSC 3.0 in about five years, but the CTA believes it will raise costs and enable broadcasters to chase a ‘failing business model.’